Local SEO + AI Search Expert
AIO, GEO, LLMO, EIEIO...call it what you want. I call it making your phone ring.
Brad Wetherall is the former Director of Operations at Google and the Chief Operating Officer of Esquire Digital, a leading digital marketing agency helping law firms and businesses build authority and visibility in an evolving SEO landscape.
Meet Brad Wetherall: Driving Innovation in Local SEO and Digital Strategy
As a seasoned technology leader with over 15 years of experience at Fortune 100 companies, Brad Wetherall is renowned for his expertise with Local SEO. As a former Director of Operations for Google, he led teams responsible for implementing and improving product experiences for major global products, including the Google Business Profile, Google Merchant Center, and Google Wallet. This background provides him with a deep understanding of Local SEO and how businesses can maximize their visibility in local search results.
With over a decade of experience as a senior leader responsible for the Google Business Profile operations, he brings a profound understanding of the platform's capabilities and best practices for local online presence. He has successfully overseen the support of over 100 million businesses, helping them optimize their online presence and drive growth through effective Local SEO strategies.
Local SEO Speaking Engagements + Expert Appearances
Merchynt - Learn How To Master AI Search From The Man Who Helped Build Google Business Profiles
SEO on Air - From Google to Growth: Brad Wetherall on Winning SEO in 2025
Near Media - Unlocking GBP (GBP Q&A)
What Other Top Industry Experts Say About Brad Wetherall's Local SEO + AI Experience
"We have had Brad on our YouTube channel, have hired him to consult with us, and witnessed him speaking at SEO conferences. He is a wealth of information and is insanely helpful for diagnosing issues with Google Business support. His expertise is a result of working at Google for a decade, and his insights are invaluable if you run a small business and care about your business profile."
"Has a deep understanding of the inner workings of the Google Business Profile and its issues as well as the processes to resolve issues."
"Brad is a wealth of knowledge and a fantastic communicator. He has a deep background in Google profiles and loves to share his knowledge in easy-to-understand bits."
"Brad led operations for Google My Business, now Google Business Profiles, demonstrating strong focus on operational rigor. Highly organized and detail-oriented. Brad was able to dig into critical issues, grasp detailed processes and drive best practices, ensuring that work is carried out efficiently and to a high standard. Brad delivers excellent work."
"While Brad was the partner operations lead for Google Wallet and I was the partner engineering lead, I attest that Brad understands his products thoroughly, identifies bottlenecks and areas of inefficiency, and works with his team and stakeholders to deploy improvements and new solutions and measure their effectiveness."
"We have had Brad on our YouTube channel, have hired him to consult with us, and witnessed him speaking at SEO conferences. He is a wealth of information and is insanely helpful for diagnosing issues with Google Business support. His expertise is a result of working at Google for a decade, and his insights are invaluable if you run a small business and care about your business profile."
What Other's Have to Say About Brad's Local SEO Experience
"Brad is the domain expert for Payment and Google My Business. He understands the business really well and is able to translate business needs to Analytics requests. He is also great at sharing best practices and knowledge in the broader organization. He is an exceptional leader to follow and is able to provide vision for businesses."
"While Brad was the partner operations lead for Google Wallet and I was the partner engineering lead, I attest that Brad understands his products thoroughly, identifies bottlenecks and areas of inefficiency, and works with his team and stakeholders to deploy improvements and new solutions and measure their effectiveness."
"Brad led operations for Google My Business, now Google Business Profiles, demonstrating strong focus on operational rigor. Highly organized and detail-oriented. Brad was able to dig into critical issues, grasp detailed processes and drive best practices, ensuring that work is carried out efficiently and to a high standard. Brad delivers excellent work."
