Meet Brad Wetherall: Driving Innovation in Local SEO and Digital Strategy
As a seasoned technology leader with over 15 years of experience at Fortune 100 companies, Brad Wetherall is renowned for his expertise with Local SEO. As a former Director of Operations for Google, he led teams responsible for implementing and improving product experiences for major global products, including the Google Business Profile, Google Merchant Center, and Google Wallet. This background provides him with a deep understanding of Local SEO and how businesses can maximize their visibility in local search results.
Leveraging AI to Optimize Local Search Results
With over a decade of experience as a senior leader responsible for the Google Business Profile operations, he brings a profound understanding of the platform's capabilities and best practices for local online presence. He has successfully overseen the support of over 100 million businesses, helping them optimize their online presence and drive growth through effective Local SEO strategies.
His strategic thinking extends to product development and support automation. He has designed and implemented solutions that have streamlined operations and improved efficiency, such as Google's Small Business Advisors consultation service and a support automation solution that automated 30% of support cases. His insights are particularly valuable in leveraging technology to enhance Local SEO performance.
Beyond his technical expertise, he is a skilled communicator and facilitator. His recent speaking engagements have included topics such as "Navigating the Minefield: Advanced Google Business Profile Issue Resolution for Agencies" at LocalU Nashville and "Influencing the Algorithm, Brand Strategies for the AI Age" at the Florida Justice Association.
What Other's Have to Say About Brad's Local SEO Experience
"Brad is the domain expert for Payment and Google My Business. He understands the business really well and is able to translate business needs to Analytics requests. He is also great at sharing best practices and knowledge in the broader organization. He is an exceptional leader to follow and is able to provide vision for businesses."
"While Brad was the partner operations lead for Google Wallet and I was the partner engineering lead, I attest that Brad understands his products thoroughly, identifies bottlenecks and areas of inefficiency, and works with his team and stakeholders to deploy improvements and new solutions and measure their effectiveness."
"Brad led operations for Google My Business, now Google Business Profiles, demonstrating strong focus on operational rigor. Highly organized and detail-oriented. Brad was able to dig into critical issues, grasp detailed processes and drive best practices, ensuring that work is carried out efficiently and to a high standard. Brad delivers excellent work."
